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What makes Personal Identifiable Information (PII) so valuable & why
According to the Department of Homeland Security: “DHS defines personally identifiable information or PII as any information that permits the identity of an individual to be directly or indirectly inferred, including any information that is linked or linkable to that individual…”
Personally identifiable information (PII) is information that, when used alone or with other relevant data, can potentially identify an individual.
Sensitive personally identifiable information includes information such as:
- Full name
- Social Security Number (SSN)
- Driver’s license
- Mailing address
- Credit card information
Examples of non-sensitive or indirect personally identifiable information include:
- Zip code
- Race
- Gender
- Date of birth
- Place of birth
- Religion
Personal data encompasses a broader range of contexts than PII–including an IP address, device ID numbers, browser cookies, online aliases, etc.
Keeping PII and personal information private is critical to ensure the integrity of a website user’s identity–because with just a few pieces of PII or personal information, thieves can create false accounts, accumulate debt, or sell a website user’s identity to a criminal.
Federal video privacy laws & reasons consumers may be entitled to compensation
According to Congress.gov, the federal video privacy law is a bill that was created to prevent what it refers to as "wrongful disclosure of video tape rental or sale records [or similar audio visual materials, to cover items such as video games and the future DVD format]."
The federal video privacy law has several important provisions, including:
- A general ban on the disclosure of personally identifiable rental information unless the consumer consents specifically and in writing.
- Disclosure of "genre preferences" along with names and addresses for marketing, but allowing customers to opt out.
- Exclusion of evidence acquired in violation of the Act.
- Civil remedies, including possible punitive damages and attorneys fees, not less than $2500.
Congress amended the federal video privacy law in 2013 to provide that disclosure to third parties is not wrongful if:
- The consumer elects to give ‘informed, written consent (including through an electronic means using the internet);
- In a form distinct and separate from any form setting forth other legal or financial obligations of the consumer;
- At the time the disclosure is sought, or in advance for a set period of time’ (up to two years).
The user has to be given the opportunity, in a clear and conspicuous manner, to elect to withdraw on a case-by-case basis or from ongoing disclosures–which is a rule that The Christian Post® online website is suspected of not complying with.
The USA Assistance Team believes that all consumers who’ve had their personally identifiable information compromised, sold, or shared after viewing videos on The Christian Post® website should get justice and compensation.
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