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Personal Identifiable Information (PII): What it is and why it’s so valuable.
The Department of Homeland Security states that “personally identifiable information or PII is defined as any information that permits the identity of an individual to be directly or indirectly inferred, including any information that is linked or linkable to that individual…”.
When used alone or with other relevant data, personally identifiable information (PII) can be used to potentially identify an individual from social posts, social profiles, or other web-based footprints.
Sensitive personally identifiable information includes information such as:
- Full name
- Social Security Number (SSN)
- Driver’s license
- Mailing address
- Credit card information
Examples of non-sensitive or indirect personally identifiable information that are often paired with sensitive information include:
- Zip code
- Race
- Gender
- Date of birth
- Place of birth
- Religion
Personal data encompasses a broader range of contexts than PII–including an IP address, device ID numbers, browser cookies, online aliases, etc.
Keeping PII and personal information private is critical to ensure the integrity of a website user’s identity–because with just a few pieces of PII or personal information, thieves can create false accounts, accumulate debt, or sell a website user’s identity to a criminal.
Federal video privacy laws & reasons consumers may be entitled to compensation
According to Congress.gov, the federal video privacy law is a bill that was created to prevent what it refers to as "wrongful disclosure of video tape rental or sale records [or similar audio visual materials, to cover items such as video games and the future DVD format]."
Congress amended the federal video privacy law in 2013 to provide that disclosure to third parties is wrongful if:
- The consumer does not elect to give ‘informed, written consent (including through an electronic means using the internet);
- That consent is not delivered in a form distinct and separate from any form setting forth other legal or financial obligations of the consumer;
- That consent is at a time other than the time the disclosure is sought, or in advance for a set period of time’ (up to two years).
The user must be given the opportunity, in a clear and conspicuous manner, to elect to withdraw on a case-by-case basis or from ongoing disclosures–which is a rule that The Hill® website is suspected of not complying with.
The USA Assistance Team believes that all consumers having personally identifiable information compromised, sold, or shared after viewing videos on The Hill® website should get justice and compensation.
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